Scan
The passenger scans the QR code shown on the headrest.
One ride. One scan. Your brand remembered.
A captive high-income audience scans, plays and engages on every ride. ROI proven by GPS and game data - not by estimates.
Our partners
The problem
Traditional media leaves everything to chance.
Audience
They ride with us.
The premium Goya (Yango) segment: managers, directors, entrepreneurs - high-income decision makers, captive for about 15 minutes, phone in hand.
- Plateau
- Cocody · Angré / Riviera
- Marcory · Zone 4
- Airport corridor
The phygital mechanism
One scan. One game. One memorable brand.
The passenger scans the QR code on the headrest screen and opens “Discover & win”, where your brand takes center stage.
01 02 Discovery
They discover your brand and partner offers.
03 Sign-up
Sign-up in a few seconds, frictionless.
04 Reveal
A prize to win, plus an entry into the monthly grand draw.
05 Confirmation
They scan again on the next ride to multiply their chances.
- Cash / Mobile Money
- Mobile data
- Fuel vouchers
- Gift vouchers
- Goodies
- Treats
- Delights
Formats
4 offers. 4 levers. 1 maximum impact.
Powerful marketing solutions to reward, engage and convert your audience - and they can be combined.
- Flagship format
Digital Boost
Rotating ad in the carousel
Run your ad on our platform and get seen on every ride and every scan.
From 3,000 FCFA / CPM
Brand Takeover
Monthly exclusivity
Become GoCab Boost's exclusive partner for 30 renewable days.
3M - 10M FCFA / month
Daily Rewards Partners
Daily sponsorship
Attach your brand to the prizes won every day by players of the free GoBoost game.
500K - 3M FCFA / campaign
Headrest Display
In-car advertising
Show your ad directly on our headrests and convert passengers.
40K - 100K FCFA / vehicle / month
Technology
An ad network, not a billboard.
Behind every ride, an infrastructure that targets, measures and proves. You no longer bet on visibility - you steer it.
Step01/02
Tracking
Every action tracked.
Scans
Number of scans generated by GoCab Boost placements and activations.
Reach
Number of people potentially exposed to campaigns and content.
Scans / ride
Average number of scans generated per completed ride.
Heatmap
See which areas generate the most interactions.
Clicks
Number of clicks to the content and offers shown.
Watch time
Average time users spend watching the content shown.
Prizes awarded
Number of rewards and prizes actually handed out during activations.
The process
From brief to live in 24 hours.
For digital formats, your campaign goes live straight from our back office, on infrastructure already deployed across the whole fleet (QR codes and driver badges in place).
- Step 1
Brief & Budget
Goal, format, budget. Proposal within 2-12h.
- Step 2
Contract & Creatives
Standard contract, creatives formatted for you.
- Step 3
Campaign live
Visible across Abidjan, with real-time and end-of-period reporting.
In the field
Already on the road across the city.
Our formats are rolling: here are our real-world installations, on board our vehicles, in front of passengers.
Step01/03
Abidjan's most valuable audience.
The only premium, GPS-verified mobile ad network in Abidjan.